ADIDAS sets trends with its impressive remake of the SUPERSTAR

Precisely to commemorate 50 years of its iconic ADIDAS SUPERTAR, recognized for its classic overlapping radial toe cap, the German brand chose London designer Mr. Bailey, famous for his projects focused on urban art and fashion.

The creation was based on a futuristic concept, inspired by the deep sea, where the new development recognizes references to the original model, which were generated by the classic structures of ammonites, a prehistoric mollusk now extinct. In this sense, the sole reproduces the transverse rings and chambers of these cephalopods that gave them stability and buoyancy.

The sneaker was created with a radical aesthetic, which will probably serve as an inspiration for future ADIDAS projects. For now it is a prototype that is not yet in industrial production, and is only used to celebrate the 50th anniversary of the SUPERSTAR.

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