"I want something different!" The trend for personalized models
Nowadays, aesthetic movements promoting "your own fashion" are on the rise, catering to a consumer market that seeks personalized and distinctive products that completely renew their visual appeal beyond structures.
It happens in the case of sports footwear, which appeals to young segments, those most eager to find "unique" sneakers.
A vast range of printing techniques is used (screen printing, digital printing, sublimation), transfers, and paints, along with embroidery and various appliqués. All together to add decorative value and differentiate each product.
The themes stand out for their intensive use of color and diverse prints with strong artisanal influence and "visual noise". Among the motifs are classic florals, Art Nouveau, Pop Art, Hip-Hop, ethnic patterns, fileteado, and even urban graffiti.
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