INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION
FASHION | 04/29/2019

In the absence of the originals, copies are welcome

After the TRIPLE S of BALENCIAGA runned out, alternatives appeared at lower costs.


An incredible sales event had the peculiar BALENCIAGA sneaker, called TRIPLE S, designed by Demna Gvasalía. A few days after its launch, the most recognized "influencers" in the world such as Bella Hadid, Kim Kardashian and Hailey Baldwin, took them as their own. From there, sales skyrocketed to the point that they sold out, despite its high price of 650 euros. This circumstance was the opportunity for the British company PUBLIC DESIRE, to make available to the market, an alternative and similar product at a much lower price, of 35 euros.