PUMA launches its sneaker collection inspired by the MINECRAFT video game

In recent years, it is common for clothing and fashion brands to join others from different sectors, to enhance special collections, and take advantage of their synergy to tempt more consumers.

This is the case of PUMA, the German sports brand, which has recently partnered with MINECRAFT, the “open world” or sandbox construction video game that allows players to interact in a three-dimensional environment. It is considered the best seller of recent times.

The alliance includes the incorporation of the aesthetics and image of MINECRAFT to the new models of PUMA sneakers, members of the "Suede" series. It includes the typical green, blue and brown colors, with pixelated graphics, inspired by the biome of the video game, which represents its own bioclimatic landscape (climate, flora and fauna).

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