The rising American footwear and apparel brand FEAR OF GOD was founded by designer Jerry Lorenzo in Los Angeles in 2013.
From its beginnings, it has been synonymous with avant-garde and creativity, a blend of inspiration from '90s grunge, hip-hop, and sportswear, resulting in a minimalist style of maximum purity.
The footwear showcases a rigorous synthesis of lines, expressed in its various styles of shoes, boots, booties, and sneakers. The uppers reflect a simplified design, which, together with the soles, provides ergonomic features for greater comfort.
Comfortable, attractive, elegant, and different, these are some of the qualities that continue to win over more fans of the brand every day.
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