GREEN shoes for Spring-Summer?
In all its tones and versions, GREEN seems to be the protagonist of the next summer season. From the clear, transparent and softly bluish AQUA BLUE 13-5313, through BILLIARD 16-5427, fresh and pastel; BRIGHT GREEN 15-5534, in brilliant coloration, up to CAMPSITE 18-0323 with a slightly darker, military-like tint, all have a broad spectrum, suitable for multiple products.
The GREEN nomination comes, according to PANTONE Color Institute Vice President Laurie Pressman, because the natural world has become the focus of most things and company takes it as the main source of inspiration.
According to the directive, the prevailing pressure for brands to be carbon neutral has launched a movement towards natural earth-inspired palettes that pay tribute to the planet that society is fighting to save.
"With nature top of mind for so many, it makes perfect sense that many of the key color trends we’re seeing today come directly from nature”, she said.
In this sense, to complement the chromatic proposal, PANTONE includes wide ranges of natural tones for Spring-Summer, besides greens, it adds white, cream-meringue, pink, lavender and mandarin. Followed by more energetic and floral yellows, reds and blues.
A palette of great color diversity, where its maximum luminosity is expressed by the neon tones of green, yellow, orange, blue and magenta.
According to the PANTONE directive, a fundamental element in the function of colors will be the textures of materials, which through technology create new visibility and perception. To corroborate such a concept, she emphasized: "There are no flat colors in nature."
