INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION | TRENDS | Concept and Notes
Concept and Notes | 01/14/2020

General Concept Fall Winter 2020

Designs

In the modeling of next season, closed structures will predominate where booties and sports urban shoes will take up the greatest preferences.

It is seen that the "sports" concept influences all lines of footwear, to which is added a permanent confluence of styles that promotes the diversification and personalization of products.

Minimalist, classic, futuristic, retro and handmade guidelines are reelaborated with the emergence of new materials, production systems and original combinations of colors. The creative dynamic recognizes the diversity of origins, therefore the results can be hybrid and disruptive.

The lasts respect the foot's anatomy for better comfort, stylized at the tips for more elegant models. The heels for female lines tend to increase their volume, but above all to innovate in their shapes and finishes.

In general, winter footwear will gain presence by volume, mainly in soles, where the “chunky and ugly” trend makes its influence felt. Fashion sneakers of high aesthetic complexity will continue in full development, along with the basic sneakers and shoes with soles with band, which will be the origin of numerous versions.


Materials

Materials also turn to the volume for greater stand out. Hence the appearance of leathers, skins, cloths and fabrics of good thickness, handmade. The proposal includes surfaces with decorative seams and matelassé, embossing and deep engravings, along with a wide variety of reptiles that will generate greater visual and tactile appeal.

In natural leathers, the tendency is to respect the original porosities, often supplemented by sober aged and semi-lucid finishes. In terms of luminosity, they alternate between opaques -suede, nubucks and fabrics- and brights -patent leather, metallic and glitters-. The endless "animal print" will continue to display an infinite variety of versions, beyond their original colors. Striped, geometric, abstract, floral and oriental upholstery motifs will also be present.

Among the woven materials -artisanal and industrial- tartans (Scottish), velvets, corduroy, tweeds, brocade, looms and embroidery are offered, accompanied by the classic plain and print canvas, jacquards and double front.

As a complement to other materials, skins and furs such as lambs, foxes, minks, etc., are very functional to winter modeling.

The new woven uppers production systems have significantly expanded the use of textiles in the footwear industry.


Soles

A new prominence assume these components within the footwear set. From the hand of greater volumes and very elaborate designs, with uppers accordingly, they manage to add identity to the products. The origin, the aforementioned chunky-ugly current that spreads throughout the entire modeling. They are soles of strong sporting and fashion character coupled to complex and sophisticated cuts. That in real use they counteract the “visual weight” by the use of increasingly lighter materials.

The offer is shared with a wide range of classic soles with outsole and heel, low and medium height, for boots and booties. In many cases, with an important presence of welts and leather covers in contrast, and refined finishes and glossy.

Soles with bands, of different heights and moldings, are consolidated as a classic and are the origin of numerous models of shoes and urban sneakers, which are differentiate by the renewed aesthetic treatments of the uppers.

Another characteristic of the new soles is the greater incorporation of color, either in mono or bicolor versions -injected, painted or transfer-. In addition to the black, gray and beige classics, there are strong colors, such as red, blue, yellow, etc. and above all the presence of white is increased.


Colors

Despite the traditional palette of blacks, browns, grays and beiges colors, the proposal for winter seeks to be more expressive and vibrant. This, to generate a new game of more vital and luminous tonalities, which modifies our daily environment towards a more optimistic, playful and decontracted perception of life.

In this sense, reddish pigmentation is incorporated to a wide range that goes from pinks and magentas to maroons and browns. A scale of warmer and emotional colors, to which blues, greens and yellows are added in purer and original versions.

To underline, it is the presence of white, which as a protagonist or complementary, significantly increases its application. Despite its "cold" color quality, traditionally not compatible with winter, white is imposed by purity, elegance and luminosity.

To the aforementioned, a series of greens, light blues, blues, pinks and light beiges tones are added, opposed to deep and intense colors derived from the violets, blues, greens and dark maroons.

For this season, innovation in color combinations becomes particularly important, since the identity and personalization of the products will depend on their originality.