INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION | TRENDS | Concept and Notes
Concept and Notes | 05/08/2024

General Concept: Spring/Summer 2024-25

Designs

The motto for the upcoming summer season is to combine comfort and versatility without sacrificing elegance. This translates into simple and comfortable structures that, through creativity and aesthetics, introduce innovative details that reinvent the visual appeal of the products. Flat styles in slides, sandals, mules, ballerina flats, mocassins, and sports shoes are predominant, adding flexibility and lightness. In some cases, these models are enhanced with sophisticated ornaments and materials.

The Birkenstock concept is once again a strong reference in the trend. The offering of ballerina flats, with or without a cross strap (Mary Jane), presents an alternative to sneakers, which opt for a more casual and urban rather than sporty style. In terms of heights, clogs with platforms and sandals with high, sleek heels stand out, complemented by backless models with kitten heels or flats. Technological advances in materials and processes have led to an increase in the production of injected footwear with industrial designs.

Materials

The current trend focuses on fresh and handcrafted materials. Open fabrics like nets, meshes, tulles, crochets, along with interwoven, braided and perforated materials and raffia, are being adopted. Matte and natural finishes contrast with intense patents and metallics, with silver, copper, and light gold, in mirrored or aged versions, standing out.

Additionally, typical winter materials like skins and fur, including furry suedes, toweling fabrics, corduroy, and velvet, remain, responding to the trend of enhancing volumes and textures in materials. There is a growing use of denim in various finishes and colors, beyond the traditional ones. Other cottons like thin and fine canvas, Panama fabric, and linen, both plain and printed, will be widely used.

Striped, floral, and retro decorative motifs will be the most utilized, while satins, silks, and metallics will also be among the favorites. In terms of accessories, buckles, tubular straps, and ropes are expected to be in high demand for seasonal footwear.

Soles

The endless array of flat open footwear, such as slides, sandals, flip-flops, and mules, has solidified the use of comfort soles, which include cushioned and/or anatomical insoles as part of the sole-insole kit. These developments, originating from the Birkenstock style, are presented with thicknesses ranging from 1 to 4 cm, offering both heeled and flat options that aesthetically integrate with the uppers.

Another reference in soles is the revival of Dr. Martens, characterized by substantial volumes, tracked profiles, and contrasting stitched welts. These soles, along with chunky models, are successfully incorporated into moccasins, clogs, and sandals.

In casual and urban sports lines, cupsoles expand their possibilities through new side moldings, various heights, colors, and textures. The presence of vertical and similar moldings on the cupsoles has increased.

The robust chunky style remains popular for fashion footwear, while in the sports realm, the novelty is the trend of soles with transverse holes.

​Colors

The color palette for summer footwear is characterized by the presence of pastel, natural, and fruity tones, which are friendly and stimulating. Among the most used colors are beige, sky blue, pink, salmon, lilac, and light green. These are joined by a series of saturated and vibrant tones like red, orange, yellow, green, and blue. The key is to personalize and innovate in combinations, beyond monochromatic options.

The total freedom of choice, without prejudices or preconceptions, encourages research and the discovery of new visual effects through original combinations that renew the models. Thus, the options based on basic colors multiply, introducing shades that help characterize the products. Mid-tones of gray, olive green, peach, beige, blue, oxide, or plum add elegance, as do white and black, which always stand out.

Although sports lines are usually identified by their "visual noise" with multiple colors simultaneously, current trends indicate greater chromatic sobriety, allowing products to be valued for their lines and shapes as well.

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