INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION | TRENDS | Concept and Notes
Concept and Notes | 2021/03/20

PRADA "full throttle" with fashion

Inspired by the traditional footwear of motorsport drivers, the Italian house moves its exclusive Chukka sneakers and booties from the tracks to "Street-Style". Featuring printed, high-frequency laced sports upper designs. The sole is thin, glued and sewn, which makes them very comfortable and flexible.

A high-performance product that is incorporated into the fashion segment, which is installed as a valid alternative to the general trend of footwear with volumes, represented by the Chunky and Ugly styles.

Once again, PRADA leads the avant-garde proposals from an unconventional source of inspiration.