Origins of upcoming trends

“After 2 years of pandemic, and having gone through difficult times of many challenges and insecurities, we are understanding a little more what digital media is and its potentiality. We have become accustomed to comfort, we walk in slippers, and our home has been transformed into the workplace, where our children virtually continue their schooling. It is the space for entertainment and gymnastics, and thus the house has become a very strong component for consumer behavior”.

"We are tired of being locked up and there is great hope in vaccines so that we can go out to contemplate nature, attend meetings, and we can embrace, a desire very typical of our Latin American idiosyncrasy."

“This will influence our lives and change the perception of colors, shapes, textures and finishes. In this sense, there will be a greater preference for the classic and timeless, where the products have a longer life”.

“In terms of colors, we will have an explosion of tonalities related to the intense online activity. The colors we see on screens and cell phones are very vivid and bright, and this will be decisive in the next color charts”.

“Within INSPIRAMAIS, we are developing the Future Proof theme that deals with the search for a safe, responsible and relevant future. The idea is that to survive in the future, companies, brands and designs will have to have relevance and importance. They must have a purpose, a story, a strong narrative, an emotion. Products with those values must be offered, because consumers need those stories, through images, which provide strength and hope. Within the Future Proof we treat the essence of the products, where we observe, for example, in the leathers, their original textures and grains, which we then also reproduce in the laminates. Fabric textures are very important, as is Bio Print, a detailed look at nature, of striae and ribs, through a microscopic observation, which are then combined with each other”.

“Also the performance materials used for sports products, created exclusively for that use, are now transferred to casual fashion, everyday, for their comfort and aesthetics. There is a great offer of these materials and they have advantages, such as their ease of application and cleaning”.

“Another good prediction is for fluid materials, very smooth and soft, that have no structure. The same concept also applies to textiles. Maximalism, inspired by optical art, will present very colorful prints”.

“On the other hand, regarding the global interrelation, the advent of the pandemic has significantly restricted the imports of materials and components, especially from Asia, and this has encouraged a look towards our internal markets. This border closure brought by the pandemic has transformed us into a stronger tribe that looks at its own ancestry. It is a very important moment to talk about the original peoples and the original matrices that are in each of the cultures. Perhaps all this is very silent, but ancestry has a lot of value for us, and it is present in many expressions of culture. Just as the African continent has aesthetic codes of strong identity, Latin America, in its ancestors, also has colors, shapes, music and vitality, of enormous value, that can conquer the world at a time when consumers need joy and optimism”.