What will be the fashionable color for 2024? PANTONE's proposal
At the end of 2023, PANTONE, the world leader in color, announced the chosen one for the year 2024.
It is "Peach Fuzz", with the code 13-1023, a shade that promises to concentrate creative projects, especially in the fashion industry, where footwear plays a significant role.
It is a tone of warm and relaxing essence, with a fruity origin in peach.
Subtly sensual, it evokes sincerity and tenderness, conveying a message of affection and sharing, community, and collaboration. It presents a fresh approach with a new softness. A comforting color that stimulates our desire for connection with others or moments of stillness, and the protective feeling this generates. "Peach Fuzz" 13-1023 is an attractive hue, carefully balanced between pink and orange, inspiring a sense of belonging, relaxation, and calm, providing a space where we can live, feel, heal, and thrive. It encourages inner peace and well-being. It stimulates all the senses, as it makes us perceive its tactility and envelops us in its warmth through velvety, quilted, and furry textures, with a sumptuous, comforting, and soft touch.
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