INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION
FASHION | 03/04/2025

With Eastern influence, ADIDAS introduces a new model in the athleisure segment

Through a collaboration between the German three-stripe brand and Edison Chen -actor, singer, and designer born in Canada with Chinese heritage- comes the new sneaker-shoe model: ADIDAS CLOT SUPERSTAR By Edison Chen.

The proposal redefines creative innovation and cultural exchange, aiming to merge Eastern and Western expressions. The base design is a new version of the classic "Originals" silhouette, featuring a shell toe cap with hand-stitched ridges.

The most striking innovation appears in the sole: a gently wedged shape with considerable thickness, a sawtooth traction profile, and made of EVA. The upper part features a stitched welt, usually in contrast, topped with a leather piping that wraps around the entire perimeter of the shoe.

At the heel counter, a small perforated piece brings together a classic concept with a sporty touch.

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