INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
FASHION | WOMAN | Flat Sandals
Flat Sandals | 26/08/2022

From Ukraine: SINOBI square slides and flip flops. The coolest.

In their beginnings, creators of the Ukrainian brand in 2019, Alexander Vernik and Shushan Pambukhchan, encountered the stigma that orthopedic and healthy shoes are not fashionable: they are not trendy, nor are they cool. Given this, they proposed to reverse the concept, making ultra-comfortable shoes, with designs that were soon imposed on the most renowned fashion catwalks.

With square soles, padded materials, anatomical surfaces and ergonomic volumes, within a purely minimalist aesthetic conception, they obtained a strong visual identity, which was soon all the rage and monopolized the greatest preferences.

Thus, they gave birth to the new collections, which recognize the influence of oriental culture -samurai/Japanese- whose greatest exponent are the traditional and iconic geta slides-flip-flops (classic Japanese footwear).

Among the various benefits provided by these original "orthopedic" slides, are: the softness of the materials, excellent fit, balanced weight distribution, comfort and stability in each step, relief of muscle fatigue, joint stress and tension of the spine; along with improving blood circulation and obtaining a solid posture with muscular alignment.

RELATED ARTICLE:
- The super-comfortable flip flops by DRIES VAN NOTEN


Do you have information to share?

Participate with your content in SERMA.NET and in our printed edition.
It is the opportunity to reach your customers!
Write us! marketing@serma.net