In their beginnings, creators of the Ukrainian brand in 2019, Alexander Vernik and Shushan Pambukhchan, encountered the stigma that orthopedic and healthy shoes are not fashionable: they are not trendy, nor are they cool. Given this, they proposed to reverse the concept, making ultra-comfortable shoes, with designs that were soon imposed on the most renowned fashion catwalks.
With square soles, padded materials, anatomical surfaces and ergonomic volumes, within a purely minimalist aesthetic conception, they obtained a strong visual identity, which was soon all the rage and monopolized the greatest preferences.
Thus, they gave birth to the new collections, which recognize the influence of oriental culture -samurai/Japanese- whose greatest exponent are the traditional and iconic geta slides-flip-flops (classic Japanese footwear).
Among the various benefits provided by these original "orthopedic" slides, are: the softness of the materials, excellent fit, balanced weight distribution, comfort and stability in each step, relief of muscle fatigue, joint stress and tension of the spine; along with improving blood circulation and obtaining a solid posture with muscular alignment.
RELATED ARTICLE:
- The super-comfortable flip flops by DRIES VAN NOTEN
Participate with your content in SERMA.NET and in our printed edition.
It is the opportunity to reach your customers!
Write us! marketing@serma.net