INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | COMPANIES
COMPANIES | 30/07/2021

ADIDAS reformulates its business


Closing of stores and online sales promotion.
​As in Brazil, the German multinational will close many of its stores in Argentina, promote a franchise scheme and online commerce. It currently has 8 Originals Concept stores, and more than 20 stores throughout the country, with a total of 600 employees, to whom they offered voluntary redundancy. The plan contemplates maintaining only 4 outlets and boosting online sales channels.

The company has expressed the intention of not leaving the country, while the products for sale in the market, the majority come from imports, and maintain a local production quota, through an agreement with the DASS factory in Misiones.