BIBI children's shoes in China

Through various market research actions and investments started in 2013, the children's footwear brand BIBI, with industrial plants in Parobé of Rio Grande do Sul and Cruz das Almas in Bahia, has achieved an outstanding share in the Chinese market and continues to expand.

It currently has points of sale in the ISETAN department stores in Shanghai and in the SKP shopping center in Beijing, two strategic cities in the Chinese market.

In addition to physical stores, BIBI also sells the products online through the Tmall, Taobao and Mei.com platforms of China.

Company executives pointed out that currently exports are fundamental in the commercial strategy, since they reduce dependence on the domestic market and increase the productivity and quality of footwear.