BICONTINENTAR launches its own brands
The exPaquetá footwear factory located in Chivilcoy, Buenos Aires Province, which once produced for renowned brands such as Under Armour, Adidas, New Balance, Hush Puppies, Penalty, Diadora, Montagne, Quiksilver, Le Coq Sportif, and Athyx, is undergoing a transformation. The objective is the creation of own brands due to challenges in maintaining agreements with its contractors, as new government policies easing imports have reduced the competitiveness of local industry.
In response, BICONTINENTAR has begun producing its own branded products. The first of these is ARGIE, a line of football boots for field and futsal, soon to be followed by urban canvas sneakers and flip-flops.