COURT: innovations to overcome the pandemic

The well-known Mexican sports shoe brand, after going through a critical period in mid-2020 due to the pandemic, where its sales fell by 65%, resolved through technological innovation and commercial strategy to normalize its productions with new products with added value of comfort and safety.

It is the application by spraying of the "Liquid Guard", a sanitizing liquid obtained from nanoparticles of silica dioxide, developed by the German company Nano-Care, which covers the surfaces of footwear and prevents the adherence of viruses and bacteria, for a year.

The other incorporation are the soles made with eTPU, a thermoplastic polyurethane, similar to the one used by ADIDAS for its Boost line, made up of particles that expand when walking, providing greater cushioning, comfort and stability.