ELIZABETH ESTRADA. A brand known for quality footwear
A team of young individuals, led by Percy Orellana, revalues Bolivian craftsmanship with the aim of producing medium and high-end footwear featuring updated designs and leathers selected from the best tanneries. For the majority of their production, they employ the Goodyear Welt technique, which involves double stitching that joins the upper, sole and welt, resulting in more durable and long-lasting footwear.
This initiative emerged at the end of the pandemic and quickly gained recognition among consumers. They currently have their own retail store on Mariscal Santa Cruz Avenue in La Paz, and sales through social media are growing in the regions of Santa Cruz, Cochabamba, Tarija, and Sucre.