GUANTE wins dispute against NIKE
The dispute arose when NIKE applied to register the Nike Air Zoom trademark in Chile. However, the INAPI (National Institute of Industrial Property) rejected the request due to an opposition filed by GUANTE, citing its already registered trademarks Zoom and Guante Air Zone.
The case remains open, as the U.S. giant has appealed the decision before the Industrial Property Tribunal (TPI), which is expected to issue a new ruling. In the defense's grounds, NIKE argues that the Nike Air Zoom trademark has “unique distinctive character backed by decades of continuous use and an established global reputation,” adding that “it is not only known to consumers, but is also intrinsically associated with the Nike company, avoiding any confusion with the opposing party’s trademarks.”