HUGO BOSS in full expansion
With a double-digit growth forecast by the end of this year, the German apparel brand is expanding its commercial structure, reaching new areas in Peru. In addition to the seven existing points of sale, HUGO BOSS is preparing to inaugurate its eighth store in Lima, through a franchise operated by the local group YES, which also manages brands such as ARMANI, BIMBA AND LOLA, and ADOLFO DOMÍNGUEZ, among others. The expansion plans include the opening of a new store in Lima Norte and another outside the capital.
HUGO BOSS offers two sub-brands, HUGO for the youthful and urban segment, and BOSS for classic and elegant clothing.