KILLING Brazil consolidates growth in the international market
In February 2021, a pandemic period, the company registered a 37% increase in sales, compared to the same month last year. This represented a record, which confirms the positive result of international operations, either by exporting products manufactured in Brazil or in the manufacturing plants in Argentina and Mexico.
The foreign market is highly representative for KILLING, which increased equipment area in order to raise the level of services offered, becoming leader in the Americas, within the segment of footwear adhesives. The favorable rates from this start to 2021 follow the momentum of 2020 which, although it was a challenging period, the company closed the year with a growth of 13.3%.
In 2020, during a time of uncertainty, KILLING anticipated and chose to maintain emotional control of leaders and expand the level of communication. “We started having weekly virtual meetings with our internal and external team, some 200 representatives and technicians. We also had a closer relationship with customers, which allowed us to have a more precise view of the 23 target markets we work with. We have become a proxy for the Brazilian market, "said Jean Pinheiro, marketing manager of KILLING.
Adapting to the "new normal" even in May, the company estimated the brief resumption of the market and began planning the provision of raw materials and the return of factory capacity. “In August, when the market began to improve, we were supplied with raw materials, high stocks of ready-made products and the manufacturing capacity reestablished, so we rode the growing wave of the market, with successive sales records. Ending 2020 with a growth of 13.3% ”, highlighted Pinheiro.
Thinking about 2021, the marketing manager says that they identified the need to modernize the physical and informational structure. So they planned to implement a new management system, which took place in January, which will work with new technologies such as artificial intelligence, bots, deep learning and other digital processes. Expectations for the rest of the year are optimistic. "We are confident of double-digit growth, due to the lessons learned in the recent past and also due to our diversification strategy, which gives us confidence to take advantage of difficult times," concludes Jean Pinheiro.
For increased productivity and growth, the company constantly generates new jobs, so now the search continues for staff assistance and technical consulting. More info in: https://jobs.kenoby.com/killingtintaseadesivos
Inaugurated in 1962, the company operates in the market for adhesives and paints for Industrial and real estate. Focused on providing the best quality and attention to customer needs. It is the leader in Latin America with adhesives for footwear and is among the ten largest paint manufacturers in Brazil, with a portfolio of approximately 2,500 items, it offers a wide range of products including paints, varnishes, fillers, textures, adhesives, solvents and thinners. , additives and auxiliary products. It has four manufacturing plants, in Novo Hamburgo / RS, Simões Filhos / BA, Buenos Aires, Argentina and Querétaro, Mexico.