MISHKA: strengthening its regional presence
The Argentine footwear brand, now complemented by clothing and accessories, opened its largest commercial space of 250 m2 in Unicenter de Martínez -Bs.As.- in April 2024, and later added the opening of its store in the Punta Carretas shopping mall in Montevideo, Uruguay, last May. In Chile, it has its own store in Casa Costanera in the metropolitan area of Santiago, and is looking for new sales points in these last two countries.
In Argentina, it has a wide commercial network made up of 19 flagship stores in different shopping centers in the country. After the pandemic, due to the crisis generated by the closure of physical stores, online sales grew significantly, to the point that they predict that by the end of 2024, 30% of sales will be through that channel.