NEW BALANCE settles down in Chaco and begins production in February 2023
It will be in the Puerto Tirol industrial park in the province of Chaco, where it will manufacture footwear and clothing, with an initial staff of 250 workers.
Through the direct management of Governor Jorge Capitanich, on his trip to the United States, to the brand's headquarters, this investment was made, which includes a 4,000 m2 manufacturing structure, where 4 production lines will operate, by assembly system.
For its establishment, the American company has partnered with PUNTO MEDIO S.A., a company from Chaco, and the participation of JMC Group, licensee of the brand in Argentina.
The search for personnel for training was launched.