NORTH FACE opens new store in Arequipa
The renowned international brand of outdoor apparel and footwear, after 15 years in the Peruvian market, has established its tenth point of sale in the country. Its products are known for their high technology and great adaptability for trekking, rafting, and adventure activities. The location was chosen due to the significant development of outdoor culture in the region, which boasts privileged geography between the coast and the mountains, allowing access to unprecedented places and unique experiences. The new store in Arequipa covers an area of 57 m2 and adds to the 5 located in Lima, as well as other stores in Cusco, Cajamarca, and Trujillo. Among the main demanded products are footwear with Dryvent technology -waterproof and breathable- and Windwall -windproof insulation-.