

The renowned Colombian children’s fashion brand, originally from Medellín, has set an ambitious growth plan for 2026, with the opening of nine stores to be added to the 126 already operating throughout the country. Of these, 60% are company-owned and 40% are franchised. The new strategy includes accelerating international expansion into countries in the region and, above all, increasing its children’s footwear offering so that it represents 25% of total business volume. To achieve this, new technical and aesthetic developments of differentiated products have been initiated, with the aim of competing with imported products. In this regard, the brand has established strategic alliances with Colombian footwear suppliers and manufacturers from the main production clusters.