OLYMPIKUS challenge: Launches super-sneakers to compete with international brands
The brand under the VULCABRÁS group has introduced its new "super-sneakers" CORRE SUPRA to the national and international markets. These sneakers boast high technology, equipped with carbon plates that create a unique propulsion system for athletes, along with showcasing innovative designs.
The company's objective is to compete in segments dominated by international brands like NIKE, ADIDAS, ASICS, PUMA, and others.
In addition to the local market, where OLYMPIKUS is the most widely used sports footwear brand, they aim to introduce the new model to countries in Latin America and Europe. "We are testing the strength of the product and the brand in those places where we already have a distributor in Spain, in order to expand to other European countries from there," stated Pedro Bartelle, CEO of the industrial group.