PICCADILLY continues its expansion
The renowned Brazilian women’s footwear brand has announced the opening of a new store in Bogotá, located in the Gran Estación shopping mall, adding to its existing shop in the Palatino mall. Founded in Brazil in 1955, PICCADILLY is known for its “Fashion Comfort” concept and has a presence in over 100 countries. Currently, it operates two production plants with a daily capacity of 40,000 pairs. Focusing on comfort, the company has developed a technology called Piccadilly Maxi, in which the materials used contain a certified biofiber layer. This transforms body heat into long-wave infrared rays, promoting blood circulation and helping to prevent swelling in legs and feet.