PRÜNE and MISKHA expand across Latin America
Through the opening of new stores in Guatemala, Bolivia and Chile, the two Argentine brands -producers of leather goods and footwear- are increasing their presence in the regional market. In Guatemala, the selected location was the Oakland Place shopping mall; in Bolivia, Ventura Mall in Santa Cruz de la Sierra; and in Chile, Parque Arauco in Santiago, where they now operate two points of sale. As part of their expansion plan, the group is evaluating the addition of a third store in Paraguay. In total, it operates 25 retail stores across Argentina, Chile, Bolivia, Uruguay, Paraguay, Colombia and Guatemala. Driven by the new openings, the company estimated 30% growth by the end of 2025.