PUMA projects sales growth and more stores
The German sports footwear brand, third in the world ranking after NIKE and ADIDAS, is consolidating its position in the Colombian market and expects an increase in sales between 15 and 17% for 2023, compared to 2022.
It currently has 37 stores throughout the country, a mix of concept spaces and outlets, and has an expansion plan of 8 more stores for the next 2 years. The store in the Pereira shopping center was recently renovated, a new location will soon open at Las Américas shopping center in Bogotá, and then another opening will be planned in Barranquilla, where the brand does not yet have its own store.