QR codes: instant contact between consumer and manufacturer
With more than 45 years of experience in the manufacture of labels and thermotransferable prints, SUNTRANSFER continues to add value to a wide variety of materials and components used in the footwear and textile industry. The objective is to cover the needs that go from the purely aesthetic, to the strictly functional, with the focus always on innovation. Its slogan confirms this: Art, Technology and Comfort.
"Among the numerous transfer printing services, one of our specialties is the creation and elaboration of QR labels, which are increasingly used in footwear and clothing," Victoria Mordjikian, of the product development area, told us.
“It is a printed module that stores the encoded data to connect to a website. Through the photo of a QR taken with a cell phone, the consumer of a product can immediately enter the manufacturer's website and access all its content: information, offers, product description, commercial network, customer services, etc. An instantaneous interconnectivity between manufacturer and consumer that boost business and services”.
"Through QR, permanent communication is established between both parties, and in addition to free access to the manufacturer's site, the consumer can be part of their social networks and even communicate via WhatsApp."
Among the other SUNTRANSFER products for the footwear and manufactures industry, it can be listed among the main ones, the 2D and 3D transfers for insoles and flip flops, to apply by pressure and temperature, and systems of emptiness. Transfers for soles and bands of footwear; for belows tongues; leather covers for soles applicable in injection moulds; labels of numbering, composition and brand; and reflective transfers, are some of them.
