REEBOK and DIME collaborate to serve the growing skate market
Due to the resurgence of skateboarding, the renowned footwear brand REEBOK has teamed up with DIME, a company from Montreal, Canada, which is an icon and leader in apparel and accessories for this sport. The goal was to create a new collection of skate-style sneakers that blend casual and sporty lines, combining suede and shiny materials, and reflecting REEBOK's classic concepts with DIME's creative freshness.
The new sneakers were unveiled at a special event held at LUFT La Roma in CMDX, the largest exclusive sneaker store in Mexico. Over the coming days, fans will have the opportunity to purchase them at other shopping centers across the country.