ROBUSTA industrial footwear expands into the Americas
GRUPO NOVA, one of the most recognized companies in Norte de Santander, Colombia, operates three industrial plants producing safety footwear and boots under the ROBUSTA brand. It currently serves the domestic market and exports to five Latin American countries, with Ecuador as its main client. The company's goal is to expand to 11 countries, including Mexico, the United States, and Canada. To this end, investments have been made in cutting-edge technology and robotics to offer higher quality and performance products.
According to Gustavo Mejía Esparza, General Manager and co-founder of the company, beyond regular sales, the strategy will shift from being a distributor to a product developer, catering to companies requiring specialized specifications.