SKECHERS and NEW BALANCE compete with the leaders
Two major casual and sports footwear brands are looking to challenge NIKE and ADIDAS for market share. SKECHERS has expanded its presence in Peru, opening its 32nd store in East Lima, complementing its existing locations in Huancayo, Arequipa, Callao, Cusco, Trujillo, Chiclayo, and Iquitos. The aim is to solidify its position with innovative, sustainable, and high-quality products. To this end, the brand has partnered with local athletes and celebrities to promote its new models.
Meanwhile, NEW BALANCE has launched its first premium-format store at Parque La Molina shopping center. The store features an avant-garde design that emphasizes the uniqueness and exclusivity of its high-performance products. Its strategic partnership with local company KS DEPOR is key to achieving the brand’s goal.