Spanish brand HOFF expands with Palacio de Hierro
As part of an ambitious expansion plan in Latin America and the East, the urban sports footwear production company HOFF from Alicante has signed an agreement with Palacio de Hierro, a retail giant with 580 department stores in various locations across the country, for marketing and sales management through franchising. According to the Spanish brand, the intention is to open 20 international franchises and 7 company-owned stores abroad in 2024, including the main countries in Latin America. 90% of production is carried out in the East, and the company has recently added new products from women's casual lines, such as booties and moccasins. 70% of the company's business in the international market is generated through the online and multi-brand channel.