TOPPER arrived with its own store

With an approximate investment of US$ 400,000 and 50 years of experience, the well-known sports brand will open its first single-brand store outside of Argentina. TOPPER was already present in Uruguay through an extensive commercial network. However, it did not have its own store, with which it seeks to strengthen its brand construction. It will be located on 18 de Julio and Vázquez in the center of Montevideo, in a 150 m2 space that will allow the exhibition of the total offer, which includes footwear and clothing from the sports and urban fashion segments.

The project foresees an opening act, a communication and marketing campaign, which includes influencers, social media and thoroughfare. The development of online commerce will also be added, which is expected to start operating before the end of the year.