Two great Italian technology companies join together and create new project
ATOM MB and CERIM decided to share experiences, know-how and market knowledge to give life to a new business and industrial project: AVANTIUM.
A company owned 50% by ATOM and CERIM, which will bring together the industrial contents of CERIM and MB, which derives from the historic Molina e Bianchi company acquired by the ATOM group in 2016.
The union represents the firm will of the two companies, and even more so of the owners who lead them, to enhance the design and production capacities of two of the most important brands in the world of machinery and systems for shoe assembly. A synergy that will optimize customer service and strengthen the international presence of brands, in addition to guaranteeing the comprehensive protection of all human resources.
“We chose a name that fully represents our desire to look forward and continue to grow with an innovative and courageous project -comments Anna Mercalli, president of CERIM. We have decided to respond to the challenges of the future with a union of forces and intentions that will allow us to present ourselves in the international footwear market with an even broader and more competitive offer. And, above all, we have chosen to protect human resources, our true heritage. And with them we project and build the future of this new adventure that continues in the name of tradition but looks forward with great realism and pragmatism”.
AVANTIUM also represents the desire to consolidate roots in the Vigevano area, to which ATOM and CERIM have always been linked and from which they draw professionalism and tradition.
“This is a very specific choice to focus on a project that enhances our excellence and stories. A consolidation operation -underlines Giovanni Gaia, president of ATOM Group- in which the owners have decided to invest without resorting to external financing, agreeing on an industrial plan based on a strong structural choice: unite to grow, to be more and more internationally, to optimize our production and distribution network with an expanded and integrated product offering. And at the same time, have space to design and offer increasingly innovative solutions”.
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