Who follows NIKE in athletic footwear consumption?
The US brand maintains the largest market share, with a considerable lead over its competitors. It is followed by ADIDAS, with strong penetration in football and retro-urban fashion. Third place is held by PUMA, which benefits from competitive prices, Motorsport licenses and urban sports. Further behind is SKECHERS, with a highly significant sales volume focused on comfort, the family segment and everyday/work use. And in fifth place is the local, high-volume consumer brand PANAM, whose competitive advantages are affordable prices and strong cultural value. It was founded in 1962 in Naucalpan, State of Mexico, through an alliance between two families: Pérez and Melhem.