BFSHOW: Brazil’s fastest-growing footwear trade fair
The 4th edition of BFSHOW, the Brazilian Footwear Fair, will take place from May 19 to 21, 2025, at the Distrito Anhembi in São Paulo, from 9 a.m. to 7 p.m. Organized by NürnbergMesse Brasil and hosted by the Brazilian Footwear Industries Association (ABICALÇADOS), the event will showcase the Fall/Winter 2025 footwear collections for women, men, and children across all categories.
As previously announced by João Paulo Picolo, CEO of NürnbergMesse Brasil, “for the next edition in May 2025, we expect a 20% growth in the number of exhibitors and visitors.”
The fair serves as a showcase for Made in Brazil footwear, bringing together national retailers, distributors, commercial representatives, and international buyers in one space.
São Paulo, the largest city in South America, offers extensive service infrastructure to accommodate visitors from diverse backgrounds interested in Brazilian products.
This edition will once again feature the Buyer Program, which invites selected national and international operators with support for accommodation and travel expenses to foster greater business opportunities between exhibitors and buyers. This strategic initiative by ABICALÇADOS, in collaboration with APEX -state export promotion agency- is delivering significant results in the internationalization and sales of Brazilian products.