BFSHOW. Doubles its size with Brazil’s leading footwear brands
The second edition of the Brazilian footwear fair will take place in a new location. On this occasion, BFSHOW will be held from May 21st to 23rd, 2024, at the Transamerica Expo Center in São Paulo/SP, covering an area of 10,000 square meters.
The event is organized by the Brazilian Footwear Industries Association (Abicalçados), in collaboration with NürnbergMesse Brasil, the German company specialized in international fairs.
NürnbergMesse Brasil CEO, João Paulo Picolo, highlighted São Paulo as an important business hub in Latin America, with a diverse infrastructure and great accessibility. Specifically, the exhibition center is located 42 km from Guarulhos International Airport and 12 km from Congonhas Airport, connected to public transportation.
Thus, the Brazilian footwear industry will present new proposals for Spring/Summer, with the participation of recognized brands such as BEIRA RIO, GRENDENE, FERRICELLI, ANDACCO, BOTTERO, BIBI, PICADILLY, VIZZANO, WEST COAST, CRAVO AND CANELA, DEMOCRATA, and many more. The increased number of exhibitors implies a 100% growth, doubling the exhibition area. Companies of various sizes will be present, coming from different industrial hubs in Brazil. According to the organizers, BFSHOW expects to welcome more than 10,000 national and international buyers, who will come independently or through joint projects developed by Abicalçados, NürnbergMesse Brasil, and the Brazilian Trade and Investment Promotion Agency (Apex Brasil).
For Haroldo Ferreira, executive president of Abicalçados, "there is optimism regarding business, as Brazil is internationally recognized as one of the largest footwear suppliers, and this will be reflected in sales during BFSHOW."
In the first edition, last November, sales amounted to over US$ 65 million, solely from exports.