Strong challenge: it will be done live
The International Footwear, Leather Goods and Fashion Accessories Fair will celebrate its 48th edition between Monday 11th, Tuesday 12th and Wednesday 13th January 2021.
The event will take place at the Expo Center Norte fairgrounds of São Paulo, in person, with days that will run between 9 a.m. and 7 p.m.
COUROMODA will present the proposals of more than a thousand exhibitors of footwear, clothing, leather goods, manufactures, fashion accessories, technology and components, aimed at national and international entrepreneurs and traders.
With protocols and authorized
As reported by the organization, the fair will be held under strict health protocols and through the corresponding authorization for holding events, provided by official ordinance. In this sense, and due to the context caused by the Coronavirus, the exhibition would have a medium structure, according to projections reported by the managers.
Virtuality as a complement
At the same time, the live event will be complemented by COUROMODA DIGITAL, which will not only propose a program with virtual activities of interest, such as lectures, training courses, trend forums, etc. in charge of industry professionals, but also a business space, which in relation to the live exhibition, will be in force before and after the fair.
Latin American buyers expected
There is interest among traders throughout the country to restart businesses through their participation in COUROMODA. At the national level, the presence of visitors from Greater São Paulo and the Southeast Region is expected mainly; while at the international level, the fair could be visited mostly by Latin American buyers, according to Francisco Santos, president of COUROMODA. This taking into consideration that neighboring nations have regulations to enter Brazilian territory.
The clothing, present
In this edition, buyers from the fashion sector will have an additional reason to visit COUROMODA. In addition to the footwear fair, visitors will have the opportunity to attend the SÃO PAULO PRÊT-À-PORTER -International Fashion, Apparel and Accessories Fair- which will be held simultaneously and that brings together women's, men's and children's clothing industries, for all lines of use. It is a professional, sales-focused fair that targets retailers, distributors and importers of fashion items.
