COUROMODA opens its doors to manufacturers from across Latin America
In this regard, the participation of brands extends to those from other countries in the region, in a call that also aims to include international companies. Francisco Santos, president of the event, once stated: "Latin America's GDP, composed of 20 countries, exceeds R$ 25 trillion, with an estimated population of 569 million people. This is the potential market we are talking about."
On this occasion, the fair showcases collections in footwear, clothing, and accessories for the winter season, as well as mid-season products, as reported by the exhibition's promoters. While markets are expanding, the focus on local consumption remains. Brazilian retailers have the opportunity to place orders for the beginning of the year or replenish stock, thanks to the scheduled celebration date.
In addition to this initiative, there is a novelty in its layout. With semi-standardized, functional, and quality spaces, the fair aims to align itself with other international fairs, offering a compact and premium design.