COUROMODA will be digital and FRANCAL face-to-face in August 2021
Both events, which are held annually in São Paulo and bring together the main brands and footwear industries in Brazil, decided to hold their editions, but with different modalities.
Between Monday 1st, Tuesday 2nd and Wednesday 3rd of March 2021 a new edition of the International Fair of Footwear, Leather Goods and Fashion Accessories takes place, in digital version.
For this, on the site www.couromoda.com COUROMODA DIGITAL was developed, a platform that is presented under the concept "Many businesses just a few clicks away!" It will be a marketing tool, where the buyer can negotiate directly with the exhibitor, in addition to accessing innovative products from various companies.
The platform will remain active 24 hours a day, every day of the year and will allow you to do business efficiently and quickly, through an intuitive and easy management of the site.
Within the agenda, it is planned to carry out re-launches on specific dates through virtual events.
Simultaneously with the footwear fair, SÃO PAULO PRÊT-À-PORTER is held, the clothing exhibition and the Brazilian Footwear Congress that offers lectures focused on the sector with specialized speakers.
Both events are part of the COUROMODA DIGITAL site.
In the context of the pandemic that began in 2020, the Brazilian footwear and accessories fair could not hold any edition during that year.
This was due to the restrictions for holding events with a large concentration of people, imposed by the government of the State of São Paulo until mid-October 2020. In this sense, and after that date, there would be no schedule for the fair to be held. been satisfactory for the market demand, as considered by the fair organization.
At the beginning of 2021, FRANCAL ABLAC SHOW had been scheduled in person between August 23rd and 25th, however, at the end of last January, the advancement of dates was announced for Wednesday 11th, Thursday 12th and Friday 13th of August 2021.
This rearrangement in the calendar occurred due to the limitations in the transfers of people and the large percentage of infections by COVID-19, as published on the event's web portal.
In this way, the International Footwear and Accessories Fashion Fair will develop its 52nd edition in the Yellow Pavilion of the Expo Center Norte de São Paulo fairgrounds, from 10 a.m. to 7p.m.
The event is organized by the Brazilian Association of Traders of Artifacts and Footwear (ABLAC) and FRANCAL FAIRS.
For three days, with the participation of the most important brands and footwear factories in Brazil, the show will present innovative experiences and quality content. The offer will be adapted to new ways of consumption and there will be a networking space to interact with the footwear chain.
The new date was chosen jointly by ABLAC and FRANCAL with the purpose of holding the fair in the first half of August, for better attention and planning of year-end sales.
