EFICA: a confidence for recovery
The first sales of footwear renewed perspectives for Argentinean manufacturers waiting for better market conditions.
The 101st edition of the traditional sample of Argentine footwear was held in Buenos Aires, with the presence of the main factories and local brands, which exhibited their new collections waiting for buyers.
The offer included women products, men and children's lines, oriented to the Spring-Summer 2019/20 season.
Judging by the opinions collected among the exhibitors, the results obtained were positive, with sales according to the current characteristics of the reccesive market due to consumption fall.
For most manufacturers, purchase volumes have decreased and that basic demand must be reach with prices, fashion and services. For this reason, the industry has become very competitive and in the ability to overcome the difficulties, producers find the success.
From the buyers part, purchases were measured and cautious, depending on the assembly of a basic stock to start the season. For other retailers, the need to purchase for rebuild stocks, perhaps diminished by consumption higher than expected.
In sum, fair worked as test for the market situation, and sales were enough to generate optimism before next season, with the big question about the continuity of this incipient demand recovery.
Date and place: June 23rd, 24th and 25th, 2019. Costa Salguero Hall, Buenos Aires, Argentina.
Exhibition area: 6,700 m2. Pavilions 1, 2 and 3.
Exposed products: footwear, leathergoods and accessories.
Number of exhibitors and stands: 106 manufacturers and national brands. 134 stands.
Estimated amount and origin of visitors: 4,000. 98% national and 2% foreign.
Next edition: January 12th, 13th and 1th4, 2020. To be confirmed.
The fair brought together a smaller number of exhibitors than previous editions, but the offer exhibited a greater fashion content, highlighting products of good design and elaboration. It was ratified by the buyers, who recognized the manufacturers efforts and declared their satisfaction with the proposal.
The total space was sectorized in a larger central area with all lines of footwear, an exclusive area for high-class products and sector for leathergoods.
The date and days chosen - Sunday, Monday and Tuesday - were adequate, because many merchants took advantage of first holidays, while their sales points remained closed. The following days were used for eventual visits to the factories.
To define the date, the Footwear Association of Buenos Aires, is consulting among its associates to agree on the best option for realization. According to its managers, the decision will be informed in the next few days. The 102nd edition of EFICA will correspond to the presentation of the Fall-Winter 2020 collections.