EXICAL DIGITAL is launched for Spring Summer sales
Although the realization of the face-to-face fair is essential for contact between shoe manufacturers and buyers, this time, due to the current sanitary conditions due to coronavirus, the EXICAL organizers decided to make it virtual.
Thus, the Chamber of the Footwear Industry of Córdoba and the Chamber of the Footwear Industry and Related of the Province of Santa Fe, announced that the second edition of the year of the fair will be held through a Digital Platform, on Tuesday 28, Wednesday 29, Thursday 30 and Friday 31, July, 2020. In the event dedicated to fashion and business, the Spring-Summer 2020/21 collections will be exhibited.
Shoe and leather goods manufacturers and suppliers may participate, who may have a module to display their proposals, through a maximum of 60 images. To wholesale sales, own e-commerce will be added to effect retail sales.
The digital version will remain active until December 2020, when the season ends, and the exhibiting firms will have the possibility of being part of the platform, at any time.
The organization will carry out the promotion of the event through communicational tools such as e-mail marketing, social networks and WhatsApp, among others.
The organizing chambers of EXICAL DIGITAL, even considering the importance of physical fairs, are optimistic about the results of this new virtual alternative, which due to its characteristics has greater potential for buyers to access the offer. For this reason, the recommendations to the exhibitors refer to an adequate attention to Internet users and a good quality image and communication in the participation space.
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