First DIGITAL FASHION WEEK in Milan
The appointment will be from July 14 to 17 and is organized by the National Chamber of Italian Fashion. With the participation of the most recognized apparel brands, which will exhibit the new collections for Spring-Summer 2021.
The event represents a concrete response to the need for promotion and business of brands within the fashion system, within a framework of concrete responses to the panorama modified by the global health crisis.
The Italian camera will propose a digital platform where photographic and video content, interviews and backstage of creative moments, alternative and unique points of view organized within a program will be presented. They are spaces dedicated to participating brands, which may be used by all operators in the sector. The activity will be enriched with additional content such as web seminars on special topics for operators in the sector (with ID), live broadcast conference with leading figures of the fashion system and entertainment moments and live performance of creatives.
Parallel to the presentations of the collections of MILANO DIGITAL FASHION WEEK, a section of the platform fully aimed at exhibition halls will be activated. The aim of the organizing entity is to create an inclusive offer of big brands Made in Italy and at the same time supporting the new generation of designers.
The Milan Digital Fashion Week will be visible on the digital channels of the National Chamber of Italian Fashion: cameramoda.it, and on social networks and sites such as Instagram, Twitter, Facebook, Linkedin, Weibo and Youtube.