Growing interest in COUROMODA in January in São Paulo

​From January 13 to 15, 2020 -Monday, Tuesday and Wednesday from 9 a.m. to 7 p.m.- the 47th edition of the international fair of footwear, manufactures and fashion accessories will be held, at Expo Center Norte in São Paulo, Brazil.

On this occasion, the novelty will be its duration: only 3 days. The decision was made by its organizers, in order to optimize work times and concentrate the business of visitors and exhibitors.

Sunday 12 has been reserved only for training activities where the COUROMODA Forum's Magna Conference will be held, institutional events and welcome for guests.

Again and simultaneously with the fair, will be held the show dedicated to clothing and fashion, SÃO PAULO PRÊT-A-PORTER, with the participation of relevant brands and companies in the sector.

Various catwalks and seminars will also be part of an extensive program during the three days, so that visitors freely access information of interest.

Among the most important

COUROMODA is considered in the footwear sector, one of the events with greater international relevance, where more than 2,000 collections of the most recognized Brazilian brands and factories will be exhibited. They will be composed of female, male and children's shoes in all its lines, plus purses, handbags and fashion accessories. An influx of approximately 25 thousand people is expected, coming from the different states of the country and abroad. The visit of buyers from Latin America will be very significant, such as from Argentina, Chile, Bolivia, Paraguay, Uruguay, Peru, Colombia and Ecuador. Those who will join the United States and Canada, and other regions of the world, attracted by the greater competitiveness of Brazilian products.

​Projection of the fair in the MERCOSUR-UE block

Multiple promotion and dissemination actions have been carried out by those responsible for COUROMODA in the international arena, with the purpose of calling more visitors and buyers. Among them, the one of Jeferson Santos, general director of the fair, that in his last visit to MICAM of Italy, managed to meet with the main sectorial leaders of Italy, Spain, Portugal and France, to analyze the complementation of businesses before the new agreement of MERCOSUR with the EUROPEAN UNION.

COUROMODA-INSPIRAMAIS synergy

Another important factor that will add value to COUROMODA and vice versa, will be the simultaneous realization of INSPIRAMAIS, the Hall of Innovation in Materials and Components, a exhibition composed of selected suppliers that make up an offer of high aesthetic content for the fashion industries.

It will be held on January 14 and 15, at the Pro Magno fairground, very close to COUROMODA. This will allow visitors to both events to move permanently between the two points.

To facilitate trips and stays

In an initiative to optimize times and offer advantages to COUROMODA visitors, the fair organization has an assistance and information department to help and collaborate with interested party. In this regard, the special discount program of LATAM airlines and the list of official hotels are available to travelers.