INSPIRAMAIS, increasingly attractive and with international projection
On June 4 and 5, at the Pro Magno Events Center in São Paulo, Brazil, a new edition of INSPIRAMAIS was held, -the leather, materials, components, accessories and services suppliers show for the footwear, manufactures, clothing and furniture industries-.
Companies, industries, groups, entities and artisans with a high profile of innovation, with a strong Brazilian identity participated in the exhibition.
Considered as one of the most important events in Latin America for the generation of content for the fashion industry, INSPIRAMAIS has grown steadily in its latest editions for the quality of its offer, call and international projection.
One of the factors that has contributed to the success of the exhibition is its simultaneous realization with the footwear and manufacturing fairs held in São Paulo: FRANCAL and COUROMODA.
On this occasion, it was FRANCAL that took place on June 3, 4 and 5 at Expo Center Norte, while INSPIRAMAIS was held on the 4th and 5th of the same month, on the neighboring Pro Magno, only 30' away between both fairs.
Such a situation allows the two events to generate a strong synergy that favors them, due to the reciprocal interest of the participants in each of the events.
Date and place: June 4 and 5, 2019. Pro Magno Center, São Paulo, Brazil.
Exhibited products: skins, leather, textiles and synthetics; soles; various components and accessories; chemical products; design and industrial services.
Exhibition area: 10 thousand m2.
Number and origins of exhibitors: 180 nationals.
Estimated number and origins of visitors: 7,000. 95% local, 5% foreign.
Next edition: January 15 and 16, 2020.
In this edition, the project was established by the ZEN theme, an attitude that presupposes the conscience of others and respect for individuality, to show that the essential is something that benefits both companies and consumers.
The strength of “design mentality”, feelings of well-being over mindless avant-garde, conscious consumption, responsible choices and even a new interpretation of human beauty are ongoing”, said Walter Rodrigues, researcher and coordinator of the ASSINTECAL's nucleus of design. "In an era full of polarities, it is clear that it is not just about clothes, but aesthetic and cultural concepts that will determine whether consumers want comfort, glamor or freedom".
During the two days of the event, INSPIRAMAIS was transformed into a true learning, knowledge and business forum, where the exhibitors presented their latest proposals and the visitors access to them, to form an enriching field of ideas and exchanges of opinions for the development of future products.
Twenty conferences and exhibitions were held by specialized personnel on trends, fashion, market and consumption.
A team of 23 designers and consultants made known in various presentations the main guidelines in materials, colors and textures.
A series of projects were also carried out, for which specific actions and events were programmed, according to the diverse interests of the attendees.
Among them, the LEATHER PREVIEW stood out, where the Center of Tanning Industries of Brazil -CICB- exhibited the most innovative skins and leathers of its associates.
Through the BUYER PROJECT, relevant international buyers were invited to meet the event and explore new business opportunities and alliances with the exhibitors.
For its part, the IMAGE PROJECT involved journalists and international specialized experts to promote the construction and strengthening of the image of Brazilian fashion, through different channels of dissemination abroad.
Different meetings between exhibitors and visitors showed promising commercial results. A total of 440 buyers from different regions of Brazil and representatives of 30 companies from Portugal, Mexico, Argentina, Colombia, Peru, Paraguay, Guatemala and Ecuador completed 720 Business Rounds that generated US $ 10.9 million in its first stage.
The realization and promotion of INSPIRAMAIS was in charge of the Brazilian Association of Supplier Companies for Footwear and Manufactures -ASSINTECAL-; Brazilian Association of Textile and Clothing Industry –ABIT-; Tanneries Industry Center of Brazil –CICB- and the Brazilian Agency for the Promotion of Exports and Investments –APEX-. The sponsors included numerous supplier companies and class entities.
