In 3 days, INSPIRAMAIS DIGITAL received 40 thousand accesses
There were three days with a full agenda of business, information, presentation of products with solutions in design, sustainability, innovation and technology.
After 10 years as a benchmark for all the links in the fashion chain in national and Latin American consumption, INSPIRAMAIS -Hall of Innovation and Design of Fashion Materials-, held its first edition in 100% digital format.
The project was carried out from August 25th to 27th with the mission of continuing to be responsible for promoting the creative process of the entire clothing, textiles, footwear, furniture, automotive, accessories and jewelry industry. Unifying the language and methodology for the entire production chain. After the scheduled date, the event can be visited on the platform https://inspiramaisdigital.com.br
According to the organizing entities, in three days the fair received more than 40 thousand accesses in 150 virtual stands, which generated 3,000 business agendas with companies. Between projects, conferences and product launches, 166 thousand pages were visited.
The event was marked by virtual stands, presentation of color charts, conferences, research projects and business round tables.
At INSPIRAMAIS DESIGN SHOW, the Buyer Project was carried out, with business round tables between Brazilian supply companies and national and international industries in the fashion and consumer segments. In total, 300 international business rounds were carried out, with countries such as Argentina, Colombia, Peru, Ecuador, Mexico, India, the United States and Bolivia.
The exhibitors were previously selected for the level of innovation and creativity in their proposal. They had the support of a group of fashion professionals who carried out research aimed at highlighting the identity of Brazilian products under the theme “Free-Spirit”. Thus arose new design solutions for the footwear, manufactures, clothing, furniture, automotive, accessories and jewelry sectors.
With varied themes, INSPIRAMAIS presented a series of conferences with national and international experts in the areas of fashion, innovation, sustainability, retail and business, as well as presentations of world-renowned cases.
With simultaneous translation into English and Spanish, the conferences guaranteed the opportunity to expand knowledge and parameters for today's market.
“It was an amazing experience! Virtually enter a Design and Innovation Show and participate in a tour, meet world references, hundreds of launches in innovation, sustainability and design, innovative projects, schedule rounds of national and international business, attend conferences, contact different companies, it was very positive. There are no borders, there are no distances. The whole world passed through here.”
Ilse Guimaraes, Superintendent of ASSINTECAL -Suppliers-, organizing entity of the event.
“The online format has its advantages, since it broadens the audience, reduces costs and facilitates the integration of national and international participants. Of course, it is not a substitute for face-to-face meetings, but at a time when it is difficult to host events with many people, it is certainly the best way to keep the business running."
Fernando Pimentel, President of ABIT -Textile Industry Association- organizer of the fair.
“This edition is not just a platform, it is a change in behavior for the technological future. The future of the industry is hybrid and it is redesigning the entire manufactures sector. Fashion had been flirting with this virtual path for quite some time. The pandemic only accelerated the process. The digital model fascinates. If in the physical model we spoke with seven thousand professionals, now we had the opportunity to connect with 10 thousand visitors”.
Walter Rodrigues, INSPIRAMAIS Design Coordinator.