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NEWS | FAIRS | MICAM
MICAM | 08/08/2022

In September, MICAM opens its doors to buyers from all over the world

The Italian footwear fair will feature local exhibitors and from different countries.


Expectations are growing for the next edition of MICAM, in a particular post-pandemic recovery period of the international footwear market.
The event in Milan will be the 94th edition, which will take place between Sunday 18th, Monday 19th and Tuesday 20th September 2022, from 9:30 a.m. to 6 p.m.

In three days, footwear trends for the Spring/Summer 2023 season will be presented at the Fiera Milano Rho event center. The exhibition area will cover pavilions 1, 2, 3, 4, 5 and 7, which will be segmented into the CONTEMPORARY, PREMIUM and EVERYDAY categories, according to importance in space.

The event, organized by ASSOCALZATURIFICI -an entity that brings together Italian footwear manufacturers-, will be held in parallel with MIPEL, a leather goods and accessories show; and THE ONE MILANO, dedicated to fashion in clothing. In addition, the last day of MICAM MILANO will overlap with the start of LINEAPELLE and SIMAC TANNING TECH, supplier and technology fairs for the footwear and leather industry, respectively.

The fact that the 4 sectoral fairs are being held jointly is a unique opportunity for visitors, who in 5 consecutive days can obtain a general and comprehensive vision of the main members of the leather-footwear-manufactures chain.

For this reason, the motto that will accompany the MICAM concept will be #FinallyTogether.
During the days of the fair, the third episode of its MICAM Glass Slipper advertising campaign will be presented, in its last chapter called "Glamorous Ball", which will allow to live an immersive experience "in a fabulous fairy tale".

In this regard, the president of MICAM MILANO, Siro Badon, commented: “Trade fairs not only represent an irreplaceable business opportunity, but also allow us to forge a deeper bond with visitors through images. And our advertising campaign is the best business card, ideally expressing what the event is about”.

According to its organizers, the new collections for Spring-Summer 2023 of the best footwear brands will be exhibited at the MICAM stands.


Diversified call


In each edition, the event has a participation of more than 800 exhibitors segmented into 6 pavilions and types of products, and receives nearly 30,000 visitors from different origins.

Other points of interest

In addition, the fair has been adding various parallel activities. Such is the case of EMERGING DESIGNERS, a space that allows 12 young footwear designers from around the world to exhibit their footwear proposals, with a focus on innovation and sustainability.

In parallel, MICAM X generates workshops and presentations with essential topics such as Sustainability; Trends and Materials; The Future of Retail; Art, Fashion, Heritage and Future. While MICAM Green Zone is an area entirely dedicated to sustainability.

Next edition

The MICAM organization announced the scheduled date for the next edition, which will be between Sunday 19th, Monday 20th and Tuesday 21st February 2023, in Milan, Italy.

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