Italian and European footwear at the biggest fashion event in the United States
The association of INFORMA MARKETS -an exhibition organizer company with international projection- and MICAM, resulted in the creation of MICAM AMERICAS. The fair dedicated to footwear will be the replacement of FN PLATFORM, held in parallel with MAGIC and PROJECT, two other fashion exhibitions.
The organization announced that the event will be established as a training and business point, focused on the American market and with an international profile within the footwear sector. In this sense, MICAM AMERICAS will present a varied offer, comprised of footwear for women, men, children and youth, ranging from "fast fashion" to high fashion.
At first, the celebration of the live fair had been scheduled between August 17th and 19th, a date that was later postponed between September 30th and October 2nd. However, through a statement the suspension of the live exhibition was reported, and its realization in virtual form.
With new tools
At the beginning of last July, INFORMA MARKETS announced that MICAM AMERICAS, together with MAGIC, PROJECT, COTERIE and CHILDREN’S CLUB will be part of the digital offer, developed by NuORDER.
The virtual platform will include the exhibition of clothing, footwear and accessories from new and known companies. For this, tools such as 360º images and digital catalogs, and the possibility of carrying out a data evaluation, will be some of the advantages that participants will have when deciding on purchases and sales, among other utilities.
For its part, the exhibition offer will be complemented with a programming of conferences and workshops, related to retail, trends and industry.
